Lexus x U.S. Open

Lexus x U.S. Open: The Felted IS 350

Creative Direction, Experiential Concept, Campaign Copy

To serve up a high-impact presence at the U.S. Open, Lexus didn’t just park a car courtside—we turned it into a tennis ball.

We covered a Lexus IS 350 in actual tennis ball felt and paired it with cheeky signage, event program ads, and a bold on-site experience that grabbed attention from every angle. It wasn’t just a sponsorship—it was a conversation starter.

From concept to execution, I helped bring the brand’s love for performance and precision into the world of tennis in a way fans couldn’t miss.

Big picture: A tactile, can't-miss stunt that made Lexus the talk of the tournament.