Firefox: The Tech Talk

Firefox Family: The Tech Talk

Check out the website here: Firefox.com/families

Research, Copywriting, Concept

I led the creative development for Firefox’s back-to-school push—centered around one big idea: helping families talk to kids about tech in a smarter, healthier way.

We launched a dedicated Firefox Family microsite, packed with approachable, research-backed guidance for navigating online life. I handled everything from brand positioning and voice to full-site copy, balancing warmth, authority, and parent-to-parent realness.

The campaign extended beyond the site with:

TikTok influencer content sparking conversations around screen time and safety

A nationwide series of in-school Tech Talks

A media partnership with Common Sense Media to lend credibility and reach

Online ads that invited parents into the conversation—not the blame game

Big picture: We made digital parenting feel less overwhelming and more empowering—positioning Firefox as a trusted ally for modern families.